Local Web Design – Key Points to Consider
Web design is an important part of any website and is the most important thing a visitor takes away from your website. If the web design and layout are great, then they’ll have a good experience and are likely to remember your site.
On the other hand, if the design is not up to scratch then users will have trouble navigating and finding the information they require. They too will remember your website, but not for the right reasons.
With web design being so important it’s crucial you get it right, and your visitors understand it. So what exactly should you be thinking about before designing your website? And ultimately who should be designing it?
To give you some answers we’ll be covering all the key points you need to consider before you design your website and get it built. So why do you even need a website for your business in the first place?
Why Do You Need A Website?
If your business doesn’t have a website, then you’re missing out on thousands of local searches that you could be taking advantage of. If you need a certain service in your area, then the first thing most people do is give it a Google. Websites that show on the first page are the most likely to receive the visitors and therefore the customers.
If you’re a local tradesman such as a plumber or builder, then the chances are you’ll be targeting clients in a particular area near your business. By having a website, you can focus on targeting local customers as opposed to all over the country. This type of technique is called local targeting and involves designing and marketing your website to local users which significantly increases conversions.
If you want people to know you offer plumbing services in their area, then you need a website. An ad in the yellow pages or newspaper just won’t cut it anymore. People want to know everything about your business before they part from their hard earned cash. This typically requires some serious persuading.
With a website, you can display past client testimonials, your portfolio of previous work and any relevant industry qualifications. Trust is an important part of business nowadays and is the one thing that can separate you from your competition. If you look more trustworthy than your competitors, then customers are more likely to go with you.
This means you can use your website as a great way to show off your business and to tell customers what you’re all about. On top of that, it also acts as a platform to communicate with your customers and keep them updated with all the latest news from your business. As you can see, there are plenty of reasons for having a website for your business.
Who Should Design Your Website?
Freelancer vs. Web Design Agencies
Now you know why it’s so important to have a website for your business, the important question is who should design it? The two main options are either a freelancer or a web design agency.
We’ve previously explored this topic before in an article on our blog titled Web Design Agencies vs. Web Design Freelancers, so we suggest reading that if you haven’t already.
To briefly summarise the article:
A freelancer is a self-employed individual who creates websites for their clients. They usually do everything themselves from the designing to the coding. Compared to web design agencies they are considerably cheaper and generally work on a per hour basis. Although this might sound good, some projects can take longer than planned; that means you might end up going over budget.
A web design agency, on the other hand, is a company with several employees all specialising in their own department. This allows the company to produce high-quality websites for their clients while meeting all their specific requirements. Although the costs are slightly higher than freelancers, you pay for the overall website and not on an hourly basis.
So now you know you’ve decided on a web design agency, which one should you choose?
Local or National Web Design?
With so many web design agencies in the UK, it can be hard deciding which one to go with. If you’ve done your research, then you’ve probably noticed there are some agencies in your area. So should you choose a local design agency over a national one?
A local web design agency in your area is most likely to know your area well and what customers like. The chances are they have already made other local businesses websites in the area and from their previous clients they’ll be able to tell you what works. If you’re a local business targeting local customers, then you can use this to your advantage.
If you’re looking for a cheaper solution, then it’s best to go with a local web design agency as they will be nowhere near as expensive as national agencies.
If your business isn’t local and caters to customers from all over the country or world, then you’ll probably want to opt for a national web design agency. Not only will it be higher quality, but it will be more appealing to a wider audience.
If you want the best website, then you want to hire the best in the country. This means getting the top website agency to design and build the website of your dreams.
If you require the best of the best for your business at affordable prices, then you’ve come to the right place. With over a hundred national clients, Purplebox Digital have years of experience building high-quality websites for clients.
No matter your industry or business we can create sleek, responsive websites that will have your customers coming back for more. Contact us below for a free consultation.