Requesting A Refund Investigation From Google Ads
Are you looking to request a refund from Google for ineffective PPC activity on your account? Well, you’ve come to the right place! We’re experts in all things PPC, and we’re here to walk you through the whole process. Step 1 – Identify: Firstly, identify the reason for which you are requesting a Google Ads refund. There’s a number of reasons this could be, but the most common are: Increased invalid click activity Confirmed/identified cases of click fraud Budget overspend (unlikely with Google’s automated systems, but we’ve seen it happen) Incorrect serving of your Google Ads Each of these will require much the same information to be submitted to Google. Just make sure you are explicitly telling Google the reason for your refund request, so that their investigation can be as efficient as possible. Step 2 – Data Collection:…
