Trends for SEO in 2018
As search engines are evolving, Search Engine Optimisation (SEO) must also adapt. It is useful to keep up to date with the latest SEO trends so you too can maintain a successful SEO strategy for your business. Combining both traditional SEO techniques with new trends can significantly improve and optimise your ranking. User Experience Signals & RankBrain RankBrain is Google’s third most important ranking factor and as Google refines its algorithm in 2018 it’s going to become even more important. RankBrain focuses on two things: How long someone spends on your page, known as Dwell Time The percentage of people that click on your result – Click Through Rate (CTR) Dwell Time This is how long a user spends on your page. RankBrain helps sort Google search results as it measures when a user clicks on a page, how…
