How A/B Testing Can Transform Your Website
Running a business can be hard, especially if you’re not getting the sales you expect. As a business, you should always be looking at ways you can improve your conversions rates and sales. If you didn’t know already, the best way is by changing aspects of your website to see how they affect your sales metrics. But how can you tell when a change has improved sales or decreased them? With an A/B test of course! A/B testing is great for running experiments on your website to see how little changes can have a huge impact. You might not think about it, but often the colour, font and text size of a website can significantly influence your buying decision. To see which works best for your site and your visitors, you need to find out by running an A/B test….
